By Amy McCord
Blooms Every Day
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40+ Floral Projects to Make You Feel Alarmingly Capable
Everyday blooms, weddings, gifts, holidays, and a few “I can’t believe she put this in a book” projects that are wildly fun and definitely on-brand. -
Flower Swaps Galore
Because hunting down obscure stems is a sport none of us signed up for. If the recipe calls for something exotic, I give you five normal-people options you can grab at Trader Joe’s. -
Eco-Friendly… Minus the Shame Spiral
Foam-free designs, sustainable mechanics, and an honest-to-goodness ranking of what’s actually good for the planet — and what’s just pretending. -
The Fails That Made the Florist
Enjoy the greatest hits of Amy’s chaos years: the disasters, the near-fires, the leaning towers of floral regret… all the moments that somehow led to becoming an AIFD designer. -
Pretty. Achievable. Zero Ego.
Gorgeous designs that look fancy but are totally doable, even if your workspace is a kitchen counter, your vase is a shampoo bottle, and your dog keeps eating the filler greenery.
