"Striking a balance between whimsy, delight, and practical expertise, this book helps readers discover their ability to craft stunning arrangements under McCord’s expert guidance."
See the review in the Library Journal
Blooms Every Day
By Amy McCord
$30
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40+ Floral Projects to Make You Feel Alarmingly Capable
Everyday blooms, weddings, gifts, holidays, and a few “I can’t believe she put this in a book” projects that are wildly fun and definitely on-brand. -
Flower Swaps Galore
Because hunting down obscure stems is a sport none of us signed up for. If the recipe calls for something exotic, I give you five normal-people options you can grab at Trader Joe’s. -
Eco-Friendly… Minus the Shame Spiral
Foam-free designs, sustainable mechanics, and an honest-to-goodness ranking of what’s actually good for the planet — and what’s just pretending. -
The Fails That Made the Florist
Enjoy the greatest hits of Amy’s chaos years: the disasters, the near-fires, the leaning towers of floral regret… all the moments that somehow led to becoming an AIFD designer. -
Pretty. Achievable. Zero Ego.
Gorgeous designs that look fancy but are totally doable, even if your workspace is a kitchen counter, your vase is a shampoo bottle, and your dog keeps eating the filler greenery.
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